In this lesson, we will discuss selective perception and the selective perception theory learn more about selective perception from examples then.
Selective perception take two people who witness a single event and ask them about what happened they'll likely give different stories, but in such an exercise you'll get a critical understanding of what selective perception marketing is all about.
Selective perception is when you only see the part of reality that you want to see (the want may be conscious or unconscious) racism, sexism, and other forms of discrimination are examples of selective perception. Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict our prior beliefs.
How can the answer be improved. Selective perception is perceptual process in which a person only perceives what he desires to and sets aside or ignores other perceptions or viewpoints.